R² Strategy Partners unleashes the growth potential hidden in your company. We help clients overcome challenges and capitalize on opportunities in a variety of ways.
Customer Research & Strategy
While you may speak with your customers on a regular basis, you rarely get deep, unbiased feedback on your products, marketing and sales approach. We work with clients on: Win/Loss, Market Penetration, and Retention. Direct conversations with your customers and rigorous data analysis enable us to develop actionable recommendations that improve sales.
We design and facilitate collaborative workshops that help your organization build a plan for your company's most complex goals. We leverage your organization's expertise, data, and customer insights to lead strategic planning and innovation sessions.
Does your organization need to refine its business strategy or marketing approach? Are your branding strategy and value proposition limiting your success? Is your technology solution no longer meeting your needs? We have helped non-profits and for-profit organizations overcome these challenges and achieve success.
We can help you evaluate new segment attractiveness and define an entry strategy. Scope of work includes: market sizing, competitive analysis and mapping, and product positioning.